Welcome to Cherrie Baby, your go-to online boutique for all the stylish essentials you could ever need for your little one. Cherrie Baby is the baby shop and kids’ store of your dreams, offering a wide range of baby, children, and tween fashion and lifestyle products.

Who we are

We are one of the most trusted kids’ clothing stores in Australia and we pride ourselves on stocking practical yet fashionable baby and kids’ clothing — our array of apparel is super cute and just as comfy.

Whether you're looking for baby clothes or some new pieces for your little boy or girl, we have you covered with our extensive collection of girls' clothing and boys' clothing. Find all your favourite brands in one convenient location.

Our brands

Our range of baby and kids’ clothes comes from much loved Australian brands Rock Your Baby, Minti, Munster, Bella & Lace, Bebe, Huxbaby, Tiger Tribe, Jamie Kay, Wilson & Frenchy, Peggy, Aster & Oak, Alimrose, Toshi and countless more!

For a baby store you can count on, shop online or in-store at Cherrie Baby. But our collection includes much more than just clothing and toys for babies — we are also a kids’ store with fashion and accessories for young children and tweens aged up to 14.

Helping parents out

At Cherrie Baby, we not only aim to be your number one baby and kids’ store that can cater to all your mummy and daddy needs, but we hope to make your shopping experience as seamless and enjoyable as possible.

We know how busy parents are, so that's why we offer gift wrapping, exceptional service and an easy online check-out experience.

Shop our collection today

Browse our e-boutique or come and visit us in the beautiful Whitsundays for some retail therapy and get your little ones looking their best!

Toys & Gifts

Toys & Gifts

RYB: Care Bears

RYB: Care Bears