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If you are looking for beautiful, eco-friendly and ethically made toys and nursery décor, look no further than OB Designs. Created in Byron Bay, Australia in 2008 by mama of three, Kate Nicolson, this exceptional brand is passionate about designing and creating gorgeous, long-lasting and sustainably made treasures for your little one. 

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Discover our OB Designs range

When you order from Cherrie Baby Boutique you have the option to personalise your toy or comforter with a child's name; making it the perfect gift for newborns, baby showers, birthdays and more!

OB Designs are committed to using ecologically sustainable materials wherever possible, reputable manufacturers that provide fair working conditions, and creating children’s products that will stand the test of time. All of their products are also independently safety tested for children, so you can rest assured that your baby is safe and sound while engaging in the magic of play.

The beautiful collection of toys and décor at OB Designs is sure to engage your little girl or boy; sparking their imaginations, stimulating their senses and encouraging learning.

With a soft colour palette inspired by Byron Bay and its surroundings, the popular collection of beautifully soft and fluffy plush toys from O.B Designs are sure to become an instant favourite for your little girl or boy to snuggle!

Shop O.B. Designs and more online

Whether you are looking for luxuriously soft plush toys, rattles, teether toys or sensory toys that will stimulate a sense of discovery and wonder in your little one, Cherrie Baby Boutique has you covered with its huge range of products from O.B. Designs.

Before you place your order online, why not take a look at the rest of the leading children’s brands we stock? We offer free, nationwide shipping if you spend over $175*. So, fill your cart with gorgeous kid’s products alongside your chosen items from O.B. Designs and save on delivery.

*Excluding Black Friday period