CUBBY is an Australian baby and kids clothing brand designed for everyday wear, comfort and movement. The range focuses on soft, breathable cotton fabrics and relaxed fits, creating practical wardrobe essentials made for play, daycare and daily life.

Is CUBBY clothing suitable for active kids?

Yes!! CUBBY clothing is designed for everyday play, daycare and active movement, making it ideal for busy babies and children.

Is CUBBY clothing true to size or oversized?

CUBBY clothing is designed with a relaxed, easy-wear fit for everyday comfort. Some styles may feel slightly more oversized depending on the cut, so we recommend checking individual product measurements for the most accurate fit guidance.

Where can I buy CUBBY in Australia?

You can shop the latest CUBBY Australia collection online or in store at Cherrie Baby Boutique, with a curated range of clothing and essentials for babies and children.

What materials are used in CUBBY clothing?

CUBBY uses soft, breathable cotton fabrics and cotton blends designed for everyday comfort and durability. The focus is on gentle materials that are easy to wear, easy to wash and suitable for daily use.

How do I care for CUBBY clothing?

We recommend following the care instructions on each individual garment label. Most CUBBY pieces can be cold machine washed on a gentle cycle and line dried to help maintain shape and fabric quality.

What ages does CUBBY cater for?

CUBBY clothing is designed for babies, toddlers and young children, with styles suitable from babies through to early childhood depending on the garment. Each piece is created to support growing little ones through everyday activities and play.

CUBBY is an Australian children's clothing brand founded by Martha Kalifatidis and Michael Brunelli. The brand was created with a focus on comfortable, practical clothing for babies and children, designed for everyday play and family life.

CUBBY Australia | Kids & Baby Clothing

CUBBY Australia at Cherrie Baby Boutique

Discover CUBBY Australia, a thoughtfully designed range of baby and kids clothing created for everyday comfort, movement and play. Designed for real life, CUBBY focuses on soft cotton fabrics, relaxed fits and practical baby and toddler outfits made for daily wear, daycare and play. Each piece is made to be easy to wear, easy to wash and easy to mix and match, creating a simple everyday wardrobe for growing little ones. From newborn essentials through to kids’ everyday clothing, CUBBY is designed to support busy days, active play and effortless dressing.

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CUBBY Australia

Discover CUBBY Australia at Cherrie Baby Boutique – a thoughtfully designed children's clothing brand created for everyday play, comfort and adventure. Made with soft, breathable fabrics and easy-to-wear silhouettes, CUBBY pieces are designed to keep up with busy little ones while making dressing simple for parents.

From everyday basics and playful separates to baby essentials and versatile wardrobe staples, every collection combines comfort, durability and timeless style. Designed in Australia for real families, CUBBY creates quality pieces that can be mixed, matched and loved season after season.

Shop the latest CUBBY Australia collection online at Cherrie Baby Boutique and enjoy beautifully crafted clothing for babies, toddlers and kids that are made for play.